Newsgist-Dangote
Cement has set aside two days, during the ongoing trade fair in Lagos,
for direct sales of 100 bags of cement to individual customers, in order
to assist more Nigerians to become landlords.
The sales, which will begin by 10 am on Friday (today), will end by 4 pm on Saturday.
A statement from the company showed that
Access Bank, being the official partner for the promo, will be present
at Dangote’s pavilion during the period and will process all the sales
transactions.
Collection of the products will, however,
take a week as customers will be supplied their bags of cement at
Dangote’s Isolo depot next Friday.
The reduction in price, according to the
company, will afford many Nigerians the opportunity to buy a minimum of
100 bags to quickly meet their construction needs.
Dangote Group is already spicing this
year’s trade fair with the introduction of new products and packs from
the stable of its subsidiaries.
The statement from the Group’s Head of
Corporate Communication, Anthony Chiejina, indicated that the company is
offering a huge discount on its products during the fair to appreciate
its teeming customers and visitors to the fair.
Chiejina stated that the management had
decided to introduce new product packs from the stable of Dangote Salt
and Dangote Sugar into the market.
The statement indicated that the Dangote
Group will be using the opportunity to appreciate the patronage of its
array of products by the customers by giving them the products at rock
bottom prices.
The group’s participation at the trade fair is part of strategies to expand market share and reach more customers.
The statement said, “Subsidiaries of the
leading African conglomerate are at the trade fair with the intent to
further consolidate on their leadership in their various sectors by
adding more value to their customers through the provision of wide
ranging products tailored to meet the specific ever-changing needs of
the consumers.
“Visitors to the group’s pavilion will
have the opportunity to buy products of these companies at reduced
competitive prices. There will also be free samples of the products.
Companies from the group that are
exhibiting at the fair include Dangote Sugar Refinery, Dangote
Agrosacks, National Salt Company of Nigeria, Dangote Cement and Dansa
Foods Limited.
Some Dangote subsidiaries have also
mapped out an arrangement to host students on specific days. The
student-visitors to the stand are given special gifts like pens,
pencils, erasers and notebooks.
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